The Atlantic & Sound project was a full-scale brand build that blended design, development and marketing. An eCommerce Shopify website was designed and launched with integrations for third-party dropshipping companies to streamline operations. Branding extended into stationery and flyers, supported by fresh copywriting that carried the brand’s voice across every channel. Social media planning, content creation, scheduling and paid advertising expanded reach, while product development, design and photography highlighted the merchandise with authenticity. Blog writing rounded out the effort, creating a consistent and engaging brand presence both online and offline.