Subourbon Life makes soft, crushable cocktails-in-a-can using authentic 6-year barrel-aged bourbon. It’s all about bold flavor that’s smooth, refreshing, and crafted without the carbonation.
Project Overview
Where Bourbon, Buzz & Branding Collide
This project elevated Subourbon Life’s presence at music festivals with a full suite of brand assets designed for impact. The work included large-scale trade show displays that capture attention, product photography that highlights the spirit in every can, and social media images and content that amplify the festival energy. All visuals were crafted to be bold, colorful and expressive, aligning with the brand’s tagline “find your people” by creating designs that bring communities together, stand out in the crowd and spark connection long after the music stops.
This work was completed while Julia worked at Long Island agency, Vertigo Group.