For Gurwin, the goal was to combine strong design with purposeful storytelling and a consistent brand strategy. A targeted advertisement campaign, refreshed brochures and updated branding materials strengthened their presence across traditional channels. On the digital side, a suite of ads and landing pages was created with responsive design and user-friendly navigation in mind, ensuring a seamless experience for families researching care options. Together these pieces form a cohesive brand voice that reinforces Gurwin’s reputation for high quality senior care while inviting families to connect with community.
This work was completed while Julia worked at Long Island agency, Vertigo Group.
